GESSEL’s Special Cases / Risk&Support team advised the co-founders of Surfer on a complex M&A transaction involving a number of separate issues related to their relationship with France’s Positive Group

A team led by GESSEL partner Piotr Schramm advised the co-founders of Surfer, a leading Polish technology company in the field of AI-SEO, on a multi-faceted transaction with Positive Group, a French group developing technological marketing and sales solutions.

GESSEL’s lawyers supported the clients at all stages of the project, from negotiating the letter of intent, through preparing and agreeing on extensive and comprehensive transaction documentation, to closing the transaction, while coordinating cooperation with the founders’ advisors in Poland and several other jurisdictions.

„…In what is a multi-faceted transaction of much importance to us, I am grateful for the cooperation of such a committed, knowledgeable and efficient team…”, commented Lucjan Suski, one of Surfer’s founders.

Within GESSEL, the project was led by the Special Cases / Risk & Support team headed by Piotr Schramm, an attorney specializing in, among other things, complex negotiations and transactions of a Polish, cross-border, and transatlantic nature.

The Special Cases / Risk & Support team, acting with the highest standards of confidentiality and professionalism, provides support in processes requiring coordination of multiple jurisdictions, legal teams, and issues of high business and legal complexity and a number of interdependencies.

Observing the scope of information disclosed publicly by the parties themselves, we refer you to the following press releases:

(1) “Positive acquires Surfer”, Positive Group, 21 October 2025

(2) “Polish startup star acquired by the French. Surfer joins Group Positive”, Forbes, 21 October 2025