Facebook yields to pressure from various quarters, including the European Commission, and changes its user terms
In the wake of discussions with the European Commission and with consumer protection authorities, Facebook agrees to amend its user terms and to clarify what it does with user data.
On 9 April, the European Commission and assorted consumer protection authorities welcomed the update to Facebook’s terms and services, which now clearly explain how the company uses its users’ data to develop profiling activities and create targeted advertising, which is a major revenue engine for the company.
The new terms detail what services Facebook sells to third parties, how consumers can close their accounts and under what conditions accounts can be disabled. These developments are aimed at obtaining full disclosure of Facebook’s business model in comprehensive and plain language.
Vera Jourová, Commissioner for Justice, Consumers and Gender Equality, welcomed the agreement:
So what, exactly, will change after Facebook introduces new language to its user terms ? The special document published in this connection offers some details.