GESSEL advises Vercom S.A., a member of the R22 group, on its investment in companies from the MailerLite group

29.04.2022 News

GESSEL provided comprehensive legal support in the acquisition of UAB Mlr grupe of Vilnius, Lithuania and its subsidiaries in the United States and Ireland by Vercom S.A. with its seat in Poznan (a member of the R22 group). This transaction leaves Vercom primed for global expansion by accessing products and services tailored to specific foreign markets. In this way, Vercom hopes to win new clients and to continue its organic growth.

Our legal team stood by Vercom at all the successive stages of the transaction, including (i) devising the legal and tax structure, (ii) support in the course of negotiations, drafting the highly complex transaction documentation, (iii) advice on the public markets aspects of the transaction (regulatory requirements), (iv) tax advice and (v) antitrust issues. We also coordinated the work of the foreign counsel involved in the deal.

Closing of the transaction remains contingent upon fulfilment of certain conditions precedent.

In parallel, GESSEL advised Vercom on rearrangement of the R22 group’s corporate structure associated with R22’s contribution of a 100% stake in Oxylion to Vercom in consideration for the latter’s newly issued shares.   

The partner responsible for the project on GESSEL’s part was Karol Sokół, heading up a team composed of Dominik Kaszuba, associate and Paweł Plisko, junior associate. Krzysztof Marczuk, partner, Jakub Rowicki, senior associate and Michał Wieliński, senior associate handled the capital markets aspects, and Karolina Krzal-Kwiatkowska, managing associate – the antitrust aspect. The tax elements were attended to by Inarda Bielińska, of counsel and Michał Brągiel, senior associate.

MailerLite is a global supplier of e-mail communications tools for businesses, helping them with dispatch of marketing messages and with verification of mailing lists. Its operations concentrate on the America and western European markets – which, between them, account for over 70% of the MailerLite group’s revenue. MailerLite serves over 38,000 business clients active in 180 markets and employees approximately 100 staff spread out across 30 locations in different time zones.

Vercom’s parent company, R22, is listed on the Warsaw Stock Exchange. Vercom is a Cloud Platform as a Service (CPaaS) provider, enabling companies to cultivate client relations over different communications channels.

GESSEL is proud to have advised the R22 group on a sequence of transactions and IPOs, this one being the latest.

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