Cam Media is a prominent marketing and events agency, creator of original, thoroughly planned advertising campaigns. Ströer is a world leader in outdoor advertising. Ad-Vice, the object of the present transaction, offers comprehensive services in the field of internet advertising.

GESSEL provided comprehensive legal services on the CAM Media side, particularly as regards drafting and negotiation of the transaction documentation.

Our firm’s team assigned to this transaction was led by Małgorzata Badowska, managing associate at GESSEL’s M&A team, and by Maciej Boryczko, attorney.