A business enterprise is misleading market participants? There’s a price to be paid

31.05.2023 Publications Competition and consumer law

As lawyers point out, while Polish law does not regard greenwashing as a separate object of statutory concern, it is not as if enterprises can publicise misleading statements about their ecological credentials without facing consequences. The most obvious source of recourse is the legislative Act regarding counteraction of unfair competition and unfair market practices.

If company X goes to lengths to inform consumers that its products are eco-friendly, that its production procedures are fine-tuned from a sustainable development perspective, and that it plants trees every day, it is reasonable to assume that such messaging will influence the market decisions of consumers, or at least of certain consumer groups. As long as all such protestations are true and can be independently verified based on objective criteria, consumers can rest assured that not only does company X treat them fair and square, but also is genuinely concerned about the environment”, explains Karolina Olszewska, associate with GESSEL. 

The entire article is available on Prawo.pl

Authors

Karolina Olszewska

Senior Associate

Competition and consumer law

Karolina Olszewska

Karolina Olszewska

Senior Associate

Karolina’s professional focus is consumer protection law (including reviews of general terms and conditions and contract templates, proceedings before the Office of Competition and Consumer Protection concerning violation of collective consumer interests) and competition law (advice on merger notifications and securing antitrust clearance for concentrations, competition-inhibiting practices – especially abuse of dominant market position by enterp...

Prawo.pl

Początek końca zielonego mydlenia oczu? Unijna dyrektywa ma ograniczyć greenwashing

They may interest you

31.07.2023

WORKING REMOTELY FROM ABROAD

On 29 June 2023, the President of the Social Insurance Institution signed the Framework Agreement on cross-border remote working.In addition to Poland, signatories to th...

Publications
WORKING REMOTELY FROM ABROAD

12.07.2023

M&A transactions – new obligations for entrepreneurs using foreign subsidies

As of July 12, 2023, Regulation (EU) 2022/2560 of the European Parliament and of the Council of December 14, 2022 on foreign subsidies distorting the internal market (th...

Publications
M&A transactions – new obligations for entrepreneurs using foreign subsidies
All publications

Do you want to be up to date?

Subscribe to the newsletter!