A business enterprise is misleading market participants? There’s a price to be paid

As lawyers point out, while Polish law does not regard greenwashing as a separate object of statutory concern, it is not as if enterprises can publicise misleading statements about their ecological credentials without facing consequences. The most obvious source of recourse is the legislative Act regarding counteraction of unfair competition and unfair market practices.

“If company X goes to lengths to inform consumers that its products are eco-friendly, that its production procedures are fine-tuned from a sustainable development perspective, and that it plants trees every day, it is reasonable to assume that such messaging will influence the market decisions of consumers, or at least of certain consumer groups. As long as all such protestations are true and can be independently verified based on objective criteria, consumers can rest assured that not only does company X treat them fair and square, but also is genuinely concerned about the environment”, explains Karolina Olszewska, associate with GESSEL. 

The entire article is available on Prawo.pl